DRIP (Dividend Reinvestment Plan)
DRIP means automatically reinvesting your dividend payments to purchase additional shares of the same investment, instead of receiving the cash.
How It Works
When an ETF or stock pays a dividend, your brokerage uses that payment to buy more shares, often fractional shares. Those new shares then earn their own dividends, which buy more shares, and so on. This is compound interest in action.
Why It Matters
The compounding effect of DRIP is substantial over long periods. A famous example: $432 invested in Lockheed Martin in 2012 with DRIP grew to $15,000 by 2024. That post got 2,654 upvotes on r/dividends because the visual impact of compounding is so striking.
The effect is most powerful in the accumulation phase (before retirement) when you don't need the income for living expenses. Every reinvested dollar increases your share count, which increases your next dividend, which buys even more shares.
DRIP vs Cash
During accumulation: DRIP almost always wins. You're not spending the dividends anyway, and reinvestment eliminates the friction of manually buying more shares.
In retirement or near-retirement: Taking cash makes more sense because you need the income. Many investors switch from DRIP to cash dividends when they transition from building wealth to living off their portfolio.
Tax Note
Even with DRIP enabled, you still owe taxes on the dividends in taxable accounts. The IRS treats reinvested dividends the same as cash dividends for tax purposes. This is why many investors prefer to DRIP in tax-advantaged accounts (Roth IRA, 401k) and take cash in taxable accounts.
Related Terms
Dividend Growth Rate
Dividend growth rate is the annualized percentage increase in an ETF's or stock's dividend payments over a specific period, typically measured over 3, 5, or 10 years.
Yield on Cost
Yield on cost is your annual dividend income divided by your original purchase price, not the current market price. It shows the yield on the money you actually invested.
This tool is for educational and informational purposes only. It does not constitute financial advice. Past performance does not guarantee future results. Consult a qualified financial advisor for personalized advice.